Monday, April 21, 2008

Social Networking with Fantasy Sports

Another social network that we have not really touched upon in class is the Fantasy Sports Industry. The immense popularity of sports in the current Broadcast Industry is undeniable. ESPN is an around the clock radio and television broadcast network that updates viewers (to the minute) on what is going on in the world of sports. At any given time during the day or night you can tune into a game or sports talk on ESPN or other major television networks such as TNT, ABC, or CBS. The popular interest for sports in America is aparant, and as fervor for the internet continues to increase, the Sports Industry is bound to find its foothold in cyberspace. The Fantasy Sports Trade Association (FSTA) reports that as of 2007, there are more than 125 major companies (including credited companies such as ESPN and CBS Sports) and 18 million adult users in the Fantasy Sports Industry. The popularity for fantasy sports is becoming increasingly evident, and in terms of our Interactive Media class (that means you Lance Strate) I think the social networking element of the Fantasy Sports Industry is noteworthy. Many employers complain about their employees wasting time at work over the internet competing in Fantasy Sports, which is reminiscent to the complaints from teachers about students interacting on social networks during class time (where computers are available). I found a fairly unintelligent video that argues in favor of participation in Fantasy Sports in the workplace, saying that it promotes positive relationship building between coworkers. In the context of this blog, the existence of this video validates the idea that the Fantasy Sports Industry is really just another type of social network. The Fantasy Sports networks actually have a leg up on some of the other social networks that we have been researching in class, based on the idea that it adds a competitive element to an aspect of society that a large percentage of Americans are very interested in (explained the the begining of this post). Personally I have not really participated in the Fantasy Sports Industry, but I think its increasing popularity within the realm of the Social Network Era (there I said it) is very relevant to the research we are conducting in this class. Anyways, here's the unintelligent video.


Lance Strate said...

Thanks for adding this to our list, Jimmy.

Rotomania said...

I enjoyed reading your blog entry! We recently launched a social network site for fantasy sports fans a few months ago called Please feel free to contact us if we can ever be of any assistance. All the best!