As hilarious and ridiculous as this previously posted youtube spoof on energy drinks and the gym rat personality is in general, it should not be overlooked that this is also a spoof on the medium in and of itself. The structure in this video of using keywords and phrases that may truly appeal to a "meathead" audience demonstrates the power of this medium while still providing comic relief for others not interested in filling their body with "lightning" or having "400 babies". This McLuhan video may further express how people are affected through similar media.
http://www.youtube.com/watch?v=TqJx67eJf58
McLuhan Television Probe
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